One of our latest projects for Matthews Specialty Vehicles came from Brightpoint Health in New York. Brightpoint purchased two new coach style units to provide medical and dental care in New York City. These vehicles are slated to be delivered in May and will begin serving their community immediately.
Similar to most of our MSV projects this one started with a phone call to discuss the scope of the project and the message they were looking to deliver. Since Brightpoint already has a strong brand we were able to quickly get on board and develop a plan of attack. Their marketing team provided us with great artwork and we were able to adapt it to their new vehicles.
The panels for this wrap measured 58” wide and while the printers were running a number of people wondered what all of the black, white, and yellow was going to become. Like many of the prints we produce it is often hard to understand what you’re looking at until you see the big picture. The big picture in this case is a beautiful hand sketched rendering of the New York skyline.
The end result is two larger than life custom medical units that promote Brightpoint Health and their Welcome To Wellness message. We’re proud to have had a part in this project and can’t wait to see photos of it on the streets of New York.